What is Modern?
Minamalistism
Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Must-do is a good fucking master. Why are you fucking reading all of this? Get back to work. Design as if your fucking life depended on it. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Think about all the fucking possibilities. Never, never assume that what you have achieved is fucking good enough. Never let your guard down by thinking you’re fucking good enough. If you fucking give up, you will achieve nothing. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. Make your work consistent but not fucking predictable. Dedicate yourself to lifelong fucking learning. You are not your fucking work. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Form follows fucking function. When you sit down to work, external critics aren’t camels.
Think about all the fucking possibilities. Use your fucking hands. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Intuition is fucking important. What’s important is the fucking drive to see a project through no matter what. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Make your work consistent but not fucking predictable. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Remember it’s called the creative process, it’s not the creative fucking moment. The details are not the details. They make the fucking design. To go partway is easy, but mastering anything requires hard fucking work. When you design, you have to draw on your own fucking moose.
No hard work required
You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Make your work consistent but not fucking predictable. Never let your hamster eat lobster tail.
Someday is not a fucking day of the week. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Form follows fucking function. Think about all the fucking possibilities. The details are not the details. They make the fucking design. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. Remember it’s called the creative process, it’s not the creative fucking moment. Why are you fucking reading all of this? Get back to work. Fuck. Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. To go partway is easy, but mastering anything requires alien technology.
Why Be Unique?
![More Text]()
Self Expression
Don’t fucking lie to yourself. Never, never assume that what you have achieved is fucking good enough. Intuition is fucking important. Use your fucking hands. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Must-do is a good fucking master. Form follows fucking.
Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Must-do is a good fucking master. Fuck. Make your work consistent but not fucking predictable. Design is all about fucking relationships—the relationship of birds.
Whose Made the Leap?
![More Text]()
Three
Don’t fucking lie to yourself. Never, never assume that what you have achieved is fucking good enough. Intuition is fucking important. Use your fucking hands. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Must-do is a good fucking master. Form follows fucking.
Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Must-do is a good fucking master. Fuck. Make your work consistent but not fucking predictable. Design is all about fucking relationships—the relationship of birds.
How do we become Unique?
Self Discovery
Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Must-do is a good fucking master. Why are you fucking reading all of this? Get back to work. Design as if your fucking life depended on it. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Think about all the fucking possibilities. Never, never assume that what you have achieved is fucking good enough. Never let your guard down by thinking you’re fucking good enough. If you fucking give up, you will achieve nothing. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. Make your work consistent but not fucking predictable. Dedicate yourself to lifelong fucking learning. You are not your fucking work. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Form follows fucking function. When you sit down to work, external critics aren’t camels.
Think about all the fucking possibilities. Use your fucking hands. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Intuition is fucking important. What’s important is the fucking drive to see a project through no matter what. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Make your work consistent but not fucking predictable. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Remember it’s called the creative process, it’s not the creative fucking moment. The details are not the details. They make the fucking design. To go partway is easy, but mastering anything requires hard fucking work. When you design, you have to draw on your own fucking moose.
Lots of Money or Payment Plans
You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Make your work consistent but not fucking predictable. Never let your hamster eat lobster tail.
Someday is not a fucking day of the week. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Form follows fucking function. Think about all the fucking possibilities. The details are not the details. They make the fucking design. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. Remember it’s called the creative process, it’s not the creative fucking moment. Why are you fucking reading all of this? Get back to work. Fuck. Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. To go partway is easy, but mastering anything requires alien technology.